What is your marketing bible? Is it something you can’t live without or a guidebook you cannot get enough of? If the answer to either of these questions is “yes”, then it’s time to look into making a new marketing bible for yourself. But before you do, ask yourself: what is your marketing bible? Does it contain the things you need to make your business thrive? And if so, how do you make your bible better than the last one you made?
When saying make a digital marketing bible, however, it is not something which is extremely complicated. It is essentially a book which contains information which is in line with your niche and which helps you build credibility with your potential customers. It also should be able to teach you strategies that help you reach more people, and use these strategies to create greater profits for you. Below are a few tips on how you can go about making a digital marketing bible for yourself.
Write down all the ideas that you think will help you achieve success. This means researching your market, finding out who they are, what they want and how they go about purchasing things. Your digital marketing bible should also include a list of successful campaigns that have worked for other companies. Remember, the key is to build authority – and this comes from solid research. You must demonstrate, through research, that your products and services are worthy of trust.
Identify a lighthouse client
A lighthouse client is a person (a prospect or current customer) who has come to the business because of a problem they are having in their life – usually related to a product. Help them find the solution to their problem by providing them with information and tips related to your industry, and then follow up with them at a later date to ensure that they become a loyal customer. Your digital marketing bible will act as your guide all throughout this process.
Use social media marketing to drive traffic to your site. Social media is a great way to communicate with potential customers. Create profiles for each product or service that you are offering and then set up fan pages on these sites. When a potential customer sees that others are fans of your brand, it will increase the likelihood that they will purchase something from you. On your digital marketing courses stand, you can demonstrate how these social media pages work.
Keep your digital marketing bible current at all times. If you are changing products frequently, customers will need to be kept up to date with all of the changes. It is a good idea to review your current books at least once a year to keep them current. This not only shows that you are knowledgeable, but also that you are constantly looking to improve your methods.
Take advantage of any training programs or seminars that are offered by your mentors. A marketing class, seminar or workshop can provide you with an invaluable source of information. This information can help you to implement new strategies and to make key business decisions that have previously been overlooked. Your marketing classes may also recommend new programs that will help you to reach more customers and to grow your business in new ways.
The Marketing Bible by Jay Levinson covers every aspect of online marketing from website creation to search engine optimization to email marketing. The book covers every topic, including ethical marketing principles, web copywriting, keyword research, web analytics and web marketing tools. You will learn how to choose the best keywords for your site and how to write effective copy. There are over 25 pages of product descriptions, testimonials, case studies and marketing classes at the end of each chapter.